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Hacktivism A Double-Edged Sword in the Digital Age
Jun 03, 2024
Hacktivism A Double-Edged Sword in the Digital Age

In the age of digital activism, where every click, post, and share can potentially spark change, hacktivism emerges as a potent force challenging the status quo. It embodies the fusion of technology and activism, wielding the power of cyber tools to promote social or political causes. Hacktivism, however, is a double-edged sword, carrying both the potential for positive disruption and unforeseen consequences. In this blog, we delve into the realm of hacktivism, exploring its significance, methods, ethical considerations, and its impact on society. Hacktivism, a combination of "hacking" and "activism," refers to the use of computer systems and networks to promote political or social agendas. Unlike traditional forms of activism, which rely on protests, petitions, or civil disobedience, hacktivism leverages technology to achieve its objectives. It encompasses a wide range of activities, from website defacements and distributed denial-of-service (DDoS) attacks to data breaches and information leaks.   The Evolution of Hacktivism Hacktivism traces its roots back to the early days of the internet, with groups like the Cult of the Dead Cow and Electronic Disturbance Theater pioneering digital activism in the 1990s. However, it gained mainstream attention with the emergence of high-profile groups like Anonymous in the 2000s. Anonymous, with its decentralized structure and iconic Guy Fawkes masks, became synonymous with hacktivism, launching cyber attacks against corporations, governments, and institutions perceived as unjust or corrupt.   Methods and Techniques Hacktivists employ a variety of techniques to achieve their goals, often utilizing hacking tools and software vulnerabilities to infiltrate target systems. DDoS attacks, for instance, overwhelm a website's servers with a flood of traffic, rendering it inaccessible to legitimate users. Website defacements involve altering the content of a webpage to convey a political message or protest. Data breaches and leaks involve accessing and disclosing sensitive information to expose wrongdoing or hold entities accountable.   Ethical Considerations The ethical boundaries of hacktivism are a subject of debate, with proponents arguing for its role as a tool for social justice and accountability, while critics raise concerns about its legality and potential harm. While some hacktivist actions may be viewed as noble acts of resistance against oppression or injustice, others may cross into illegality, causing collateral damage or violating individuals' privacy rights. The indiscriminate nature of cyber attacks can also lead to unintended consequences, impacting innocent bystanders or causing financial harm to businesses.   Impact on Society Hacktivism has left a profound impact on society, both positive and negative. On one hand, it has exposed corruption, corporate malfeasance, and government surveillance, fueling public discourse and catalyzing political change. The WikiLeaks disclosures, for example, shed light on government secrets and human rights abuses, sparking international outrage and calls for reform. Similarly, hacktivist campaigns have raised awareness about issues such as online censorship, net neutrality, and digital privacy, mobilizing public support for legislative action. On the other hand, hacktivism has also been criticized for its disruptive and potentially destructive nature. DDoS attacks, in particular, can disrupt essential services, causing inconvenience to users and financial losses to businesses. Moreover, the anonymity and decentralized structure of hacktivist groups make it difficult to hold individuals accountable for their actions, raising concerns about accountability and the rule of law in cyberspace.   The Future of Hacktivism As technology continues to evolve, so too will the landscape of hacktivism. The rise of blockchain technology, for instance, offers new avenues for secure communication and decentralized activism, while artificial intelligence and machine learning present both opportunities and challenges for cybersecurity and information warfare. Hacktivism, in its various forms, will likely remain a potent force for social and political change in the digital age, albeit with evolving tactics and strategies.   In conclusion, hacktivism represents a complex and multifaceted phenomenon in the realm of digital activism. While it has the potential to expose corruption, promote transparency, and empower marginalized voices, it also poses ethical dilemmas and risks unintended consequences. As we navigate the opportunities and challenges of the digital age, it is essential to critically examine the role of hacktivism in shaping our society and to engage in dialogue about its ethical, legal, and social implications. Ultimately, the power of hacktivism lies not only in its ability to disrupt but also in its capacity to inspire positive change and hold power to account.  

  • Pooja Pooja
Edge Computing
May 27, 2024
Edge Computing

With the technology growing day by day , the size of laptops and computers are getting smaller day by day.As the sizes of these devices have grown small, their information computing and processing powers have grown manifold.Initially a lot of these data was stored on severe farms and data warehouses, however with time the data storage and processing quickly shifted to cloud computing.Cloud computing grew very quick in popularity where major tech giants such as Google,Amazon started providing cloud services.However.cloud computing has its own issues.The biggest issue being that of latency.which means that the data takes longer time to transfer over the network.Due to such issues with cloud computing, a new concept of edge computing has evolved.   What is edge computing? Edge computing involves moving some portion of information storage and computing resources out of the central data server and close to the data source itself.Rather than sending raw data to the central server for processing and analysis,instead the raw data is processed and analyzed near the data source itself.This results in faster processing of data and improved response time as well as better bandwidth availability.   Advantages of using edge computing Latency issues As the data is processed closer to the data source itself ,the latency issue which is occurs while using cloud computing, clearly does not occur in this case. Better and improved data security. As the majority of data is processed and stored close to the data source, information that needs to be sent to data center can be encrypted easily.. Enterprises also use edge computing to comply with data sovereignty laws, such as the General Data Protection Regulation (GDPR), by keeping any sensitive data close to the source. Saving productivity costs By processing data closer to the data source, the businesses can improve operational and employee productivity by sharing information much quicker.Edge computing can be integrated with artificial intelligence and machine learning tools to get decisions and insights that help businesses and employees perform better. Challenges in collecting data from remote source Sometimes due to unreliable network connectivity and bandwidth makes it difficult to get information from data center.However, establishing edge computing helps overcome these challenges.For example, data from industrial zones , offshore vessels can be collected easily. Cost Affordability For sending large quantities of data from websites to the central data servers needs a really high amount of bandwidth which is expensive.However with the edge computing model, the businesses can send only the required amount of data form websites to the central data servers which in turn reduces the operating costs. Reliable performance Edge computing is more preferable to set up in remote areas where internet bandwidth is limited.By using an edge computing model, the businesses can make sure their operations run smooth even with limited bandwidth.   Disadvantages of edge computing Complicated infrastructure and Maintenance  : Edge computing can be more complicated than traditional computing systems as it involves using large number of devices and sensors.This make it challenging for the businesses to to maintain the infrastructure. Data Management Challenges: Organizations and industries can face issues with data management as they must ensure that data is stored properly and efficiently across multiple devices.   Examples of technologies that use edge computing 1.Smart home devices Edge computing can be used in smart home devices.In smart home devices ,many IOT devices keep collecting data throughout the house and send to the remove server for processing.However in case of internet failure or bandwidth issues it the system may fail.However by using edge computing , data processing and storage can be done closer to the smart home. 2.Cloud Gaming Industry By using edge technology in cloud gaming, the companies can position the servers as close to the gamers as possible, this reduces the lags and enhances overall user experience. 3.Oil rigs, mining, and gas industry Businesses such as oil rigs, mining and gas industry need continuous monitoring of data to prevent dangerous happenings.By adopting edge computing, these companies can easily reduce operation costs, concentrate on worker safety and reduce energy. 4.Financial sector Banks utilize and generate large volumes of data.Using edge technology, data can be moved close to the banks (data origin) which can lead to better end user experience.This helps banks to reduce the overall operational costs. 5.Healthcare Healthcare sector is one such domain which can benefit greatly from edge computing.All health care facilities have several health devices such as temperature, BP measuring machines , heart rate monitors , sensors which generate a plethora of data. Even though edge computing is a relatively new technology, its applications are many.However as each side has two coins, it comes with its own set of challenges.With the right planning in setting up a edge technology infrastructure, companies can achieve significant benefits from it.  

  • Pooja Pooja
Quantum Computing
May 20, 2024
Quantum Computing

In the big world of tech, quantum computing shines like a bright star, bringing with it a promise of change. It's like nothing we've ever seen before. You see, regular computers speak a simple language of 0s and 1s, but quantum computers? They have their own special language, using tiny quantum bits called qubits. These qubits dance to the beat of quantum mechanics, letting us do things we never thought possible. Imagine unlocking doors to super-fast calculations and discoveries in medicine, all thanks to this new way of computing. It's like opening a treasure chest of endless possibilities.   Understanding Quantum Computing At the heart of quantum computing lies the principle of superposition, where qubits can exist in multiple states simultaneously. This allows quantum computers to perform a vast number of calculations in parallel, vastly outperforming classical computers for certain tasks. Additionally, qubits can exhibit entanglement, a phenomenon where the state of one qubit is intrinsically linked to the state of another, regardless of the distance between them. This property enables quantum computers to perform complex computations with remarkable efficiency. Applications of Quantum Computing The potential applications of quantum computing are far-reaching and transformative. In cryptography, quantum computers have the ability to break conventional encryption schemes, prompting the need for quantum-resistant cryptography. Conversely, quantum cryptography offers unparalleled security through principles such as quantum key distribution, which relies on the inherent properties of quantum mechanics to secure communications. In drug discovery and material science, quantum computers can simulate molecular structures and interactions with unprecedented accuracy, accelerating the development of new drugs and materials. Similarly, quantum computing holds promise for optimizing complex systems and processes, such as supply chain logistics, financial modeling, and energy distribution, leading to more efficient and sustainable solutions.   Challenges and Limitations Despite its immense potential, quantum computing is still in its infancy, facing numerous challenges and limitations. One of the primary obstacles is decoherence, where qubits lose their quantum properties due to interactions with the environment, leading to errors in computations. Researchers are actively exploring methods to mitigate decoherence through error correction techniques and novel qubit designs. Another challenge is scalability, as current quantum systems are limited in the number of qubits and the coherence time they can maintain. Building large-scale, fault-tolerant quantum computers remains a formidable engineering feat, requiring advances in hardware, software, and control systems.   Future Despite these challenges, the momentum behind quantum computing continues to grow, driven by advances in research, investment from both public and private sectors, and the emergence of quantum computing ecosystems. Major technology companies, research institutions, and startups are racing to develop practical quantum computing solutions and unlock its full potential. Looking ahead, the realization of practical quantum computers will mark a paradigm shift in computing, with profound implications for science, industry, and society as a whole. From revolutionizing cryptography and accelerating scientific discovery to optimizing complex systems and powering artificial intelligence, quantum computing promises to shape the future of technology in ways we have yet to imagine.   Conclusion With each passing day,there are many revolutions occcuring in the field of quantum computing. Even though there are challenges in making the quantum computer practically possible, however in the ever evolving land of technology we never know what the future of quantum computing holds.

  • Pooja Pooja
Enhancing User Experience: The Evolving Landscape of Human-Computer Interaction (HCI)
Apr 22, 2024
Enhancing User Experience: The Evolving Landscape of Human-Computer Interaction (HCI)

In the digital age, the relationship between humans and computers has evolved into a dynamic interplay of interactions that shape our everyday lives. Human-Computer Interaction (HCI) is the multidisciplinary field that explores how people interact with computers and technology, aiming to improve usability, accessibility, and overall user experience. As technology continues to advance, the landscape of HCI is constantly evolving, presenting new challenges and opportunities for innovation. Understanding Human-Computer Interaction At its core, HCI is concerned with designing interfaces and systems that facilitate effective communication between humans and computers. This encompasses a broad spectrum of interactions, including graphical user interfaces (GUIs), voice recognition, gesture-based interactions, and more recently, immersive technologies like virtual reality (VR) and augmented reality (AR). One of the fundamental principles of HCI is usability, which refers to the ease with which users can interact with a system to achieve their goals. Usability encompasses factors such as learnability, efficiency, memorability, error prevention, and user satisfaction. By prioritizing usability in interface design, developers can create more intuitive and user-friendly experiences that resonate with their target audience.   The Evolution of HCI The field of HCI has undergone significant evolution since its inception, driven by advancements in technology, changes in user behaviors and expectations, and insights from cognitive psychology, anthropology, and design theory. Early HCI research focused primarily on improving the usability of desktop software applications, with concepts like the WIMP (Windows, Icons, Menus, Pointer) interface paradigm shaping interface design for decades. However, the proliferation of mobile devices, touchscreen interfaces, and ubiquitous computing has expanded the scope of HCI beyond traditional desktop environments. Today, HCI encompasses a diverse range of platforms, devices, and interaction modalities, including smartphones, tablets, wearables, smart appliances, and IoT devices. This shift has prompted researchers and designers to explore new interaction paradigms and adapt existing principles to suit the needs of modern users.   Key Trends and Innovations Several key trends and innovations are shaping the future of HCI, revolutionizing how we interact with technology and opening up new possibilities for enhancing user experiences:  Natural Language Processing (NLP) and Voice Interfaces: Voice-enabled interfaces powered by NLP algorithms are becoming increasingly prevalent, allowing users to interact with devices and applications using natural language commands. Voice assistants like Amazon Alexa, Google Assistant, and Apple Siri are prime examples of this trend, offering hands-free interaction and personalized assistance. Gesture Recognition and Motion Tracking: Motion-sensing technologies like gesture recognition and motion tracking are enabling new forms of interaction in gaming, virtual reality, and human-machine interfaces. Devices like the Microsoft Kinect and Leap Motion controller allow users to control digital interfaces through hand gestures and body movements, blurring the boundaries between physical and digital interactions. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are transforming the way we perceive and interact with digital content, creating immersive experiences that blend the physical and virtual worlds. From entertainment and gaming to education and enterprise applications, AR and VR have the potential to revolutionize various industries by offering new modes of interaction and visualization. Accessibility and Inclusive Design: As technology becomes more pervasive in society, there is a growing emphasis on designing inclusive and accessible interfaces that accommodate users with diverse needs and abilities. Inclusive design principles advocate for designing products and services that can be used by the widest possible audience, regardless of age, disability, or technological proficiency.   Challenges and Future Directions While HCI has made significant strides in improving user experiences, several challenges remain on the horizon. These include: Ethical Considerations: As technology becomes more integrated into our daily lives, there is a growing need to address ethical concerns related to privacy, data security, algorithmic bias, and digital addiction. Cross-Platform Compatibility: With the proliferation of devices and platforms, ensuring seamless cross-platform compatibility and consistency poses a challenge for designers and developers. Adapting to Emerging Technologies: As new technologies like artificial intelligence, blockchain, and quantum computing continue to emerge, HCI researchers and practitioners must adapt their methodologies and design practices to harness the full potential of these innovations.   In conclusion, Human-Computer Interaction plays a crucial role in shaping the way we interact with technology, driving innovation and improving user experiences across a wide range of applications. By embracing new technologies, adopting user-centered design principles, and addressing emerging challenges, we can continue to enhance the relationship between humans and computers in the digital age.

  • Pooja Pooja
How To Deal With Sexual Harassment At The Workplace?
Sep 21, 2023
How To Deal With Sexual Harassment At The Workplace?

Introduction The Sexual Harassment of Women in the Workplace (Prevention, Prohibition, and Redress) Act[1], commonly known as the POSH Act was passed in 2013 to protect women against sexual harassment at the workplace and prevent the same. The Act defines sexual harassment, provides a complaints redressal mechanism for women employees and imposes certain duties on the employer.  This article aims to cover the main provisions relating to the POSH Act and further, provides a detailed procedure for filing a complaint when a women employee faces sexual harassment at the workplace, along with the role of the complaints committee. Read on!   Main Provisions Of The POSH Act, 2013 1. Applicability And Scope Of The Act The POSH Act extends to the whole of India and aims to prevent sexual harassment in the workplace. Presently, the statute includes an ‘aggrieved woman’ within its ambit who about a workplace, is a woman of any age, whether employed or not and alleges to have been subjected to any act of sexual harassment[2]. Thus, the aggrieved woman can be a temporary or regular employee a daily wage worker or one who is expressly or impliedly employed. Further, the term ‘workplace’ includes both organised as well as unorganised sectors, which also includes a dwelling house or a home within its ambit.  2. What Constitutes Sexual Harassment  Under the Act, sexual harassment includes the unwelcome acts or behaviour committed directly or indirectly such as physical contact and advances, a demand or request for sexual favours, sexually coloured remarks, showing pornography or any other unwelcome physical, verbal or non-verbal conduct of sexual nature[3]. Some examples of conduct amounting to sexual harassment include leering, eve-teasing, forcible invitation to dates, physical confinement against one’s will and any act violating one’s privacy. Additionally, the Act also mentions five circumstances of sexual harassment i.e. the promise of preferential treatment in employment, the threat of detrimental treatment or about a woman’s present or future employment status, interference with her work, creating an offensive or hostile work environment and humiliating treatment likely to affect her health or safety[4]. 3. Establishment Of The Complaints Committee For inquiring into the complaints of workplace sexual harassment, the Act mandates the establishment of an Internal Complaints Committee (ICC) in an organisation that consists of 10 or more than 10 employees and a Local Complaints Committee (LCC) where an organisation consists of less than 10 employees or workers or when the complaint is against the employer himself.  4. Duties Imposed On Every Employer The Act imposes certain duties on every employer such as providing a safe working environment, providing necessary facilities for the complaints committee to function smoothly at every step of the inquiry, providing assistance to an aggrieved woman in filing a complaint, treating sexual harassment as a misconduct under the service rules and initiating action against it[5]. It is important to note that an organization's policy must be drafted in such a manner that it is easy to understand and accessible for the employees. It must also be approved by a POSH expert or legal professional and must include all the relevant information. Organizations can also implement a gender-neutral policy where the ICC could gain authority to deal with such matters through the grievance redressal mechanism of the organization.  Further, it is a mandate to display the penal consequences of sexual harassment and the order constituting the complaints committee at such a place in the workplace where it is visible to all employees. It is also a mandate to organise workshops and awareness programmes for the employees regarding sexual harassment at regular intervals along with orientation programmes for the members of the complaints committee[6]. Deciding the relevant mode of training and the instructor and the ways to make the training effective and interesting are some important factors that must be considered while planning the workshops, which are advisable to be conducted at least twice a year. As far as the unorganised sector is concerned, the District Officer has a duty to undertake relevant measures for engaging the NGOs to create awareness of sexual harassment and the rights of women[7].  5. Penalty On An Employer For Non-Compliance  If the employer violates or attempts to violate any provision under the Act, a fine up to Rs. 50,000 can be imposed upon the first conviction[8]. The penalty becomes twice and also results in cancellation or non-renewal of the business license on the second conviction.   How To File A Sexual Harassment Complaint 1. Written Complaint The first step is to make a written complaint to the ICC or LCC (as the case may be). In case the complaint cannot be made in writing, the aggrieved woman must be provided with all the reasonable assistance by the committee for making it in writing[9]. The complaint has to be made within three months from the date of the incident or the last date of the incident in case of a series of incidents. The time limit can only be extended to three more months if the ICC or LCC is satisfied that the woman was prevented from filing a complaint within the required time frame.  Further, there may be instances where the woman is not in a position to make a complaint on account of her being: Physically incapable, or; Mentally incapable, or; Deceased In the first case, a complaint may be filed by her legal heir, any relative or friend, co-worker or any other person who knows about the incident (after the woman’s written consent). In the second case, a complaint may be filed by her relative, friend, a qualified psychiatrist or psychologist, her guardian or any other person who is taking care of her or any person who knows about the incident jointly with her friend[10]. In the third case, a person knowing about the incident may file the complaint after obtaining the written consent of the aggrieved woman’s legal heir. 2. Drafting A Written Complaint A complaint must properly contain the following details: Details of the aggrieved woman such as her name, designation the department under which she is working, contact no. and office address Details of the alleged harasser such as name, designation, department and office address Details of the incident including the time and date(s), description, details of relevant witnesses (if any), any document (such as text messages and emails) which can be used to substantiate the allegation and any other relevant detail  Signature of the aggrieved woman In case the complaint is made by a person other than the aggrieved woman, all the relevant details of that person including the person’s relationship with the victim and the reason why she is unable to file a complaint. 3. Right To Appeal After the conclusion of allegations on the part of the ICC, the aggrieved woman or the respondent can appeal in court within 90 days[11].   Role Of The ICC Informing The Accused Once the complaint is received by the ICC, the accused is made aware of the allegations made against him along with the name of the complainant. Attempting To Resolve The Dispute Through Conciliation At the victim’s request, an attempt is made to resolve the matter through conciliation before proceeding with the inquiry which does not include settlement by way of money within its purview[12]. Conciliation takes place through the communication of the victim with the accused, in the presence of the committee members. If the settlement is successful, the ICC records its basis and provides copies of the settlement to the aggrieved employee as well as the accused. The relevant action is then taken by the District Officer or employer and no further inquiry is conducted. However, if the accused fails to comply with the terms and conditions of the settlement, the aggrieved woman can approach the ICC again to conduct an inquiry[13]. In case the victim does not wish to resolve the matter by way of conciliation, the ICC then proceeds with an inquiry into the matter.   Conducting An Inquiry The ICC further starts an inquiry that has to be completed within 90 days. An inquiry is made into the complaint in line with the provisions of the service rules that apply to the respondent or according to the prescribed rules in the absence of the former. If both parties are employees, they should be given an opportunity to be heard. To conduct the inquiry, the ICC has powers similar to those of a civil court in respect of summoning and examining any person on oath and requiring the discovery and production of documents. During the pending inquiry and on a written request of the victim, the ICC may recommend the employer transfer the victim or the accused to another workplace or grant her leave for a maximum of three months or any other prescribed relief. Preparing An Inquiry Report When the inquiry is completed, the ICC must provide a report of its findings to the employer within 10 days, which is also made available to both parties. The identity of the aggrieved woman, respondent and witnesses along with any other information related to them shall not be made public at any stage.  Concluding The Allegations And Making Recommendations  If the ICC concludes that the allegation against the respondent has not been proven, the employer and the District Officer are recommended that no action is required to be taken in the matter. On the other hand, if it is concluded that allegations have been proved, it shall be recommended to the employer or the District Officer to take the relevant actions (within 60 days) by the provisions of the service rules of the concerned company. It also recommends the organization deduct such an amount from the salary or wages of the accused as it may consider appropriate.    In case, the salary cannot be deducted due to the absence of the respondent from the duty or due to cessation of employment, the respondent may be directed to pay that sum to the aggrieved woman. If the respondent fails to do so, the complaints committee further orders for recovery of the sum as an arrear of land revenue to the concerned District Officer.  It is important to note that compensation is determined based on five aspects i.e. suffering and emotional distress caused to the woman, loss of career opportunity due to the incident, medical expenses, income and financial status of the respondent and the feasibility of such payment.   What To Do If There Is No ICC At The Workplace? IC has the powers of a Civil Court and it must follow the principles of natural justice. It means that IC must conduct the thorough inquiry fairly, in a neutral manner and without any bias for or against anyone. Further, the Delhi High Court in December, 2020 stated in a decision that the Internal Committee cannot do Moral Policing. Needless to say, in cases of sexual harassment at work, the ICC is the first and primary channel of dispute resolution. This is why the POSH Act mandates an ICC for every workplace with 10 employees or more. However, if your workplace does not have an Internal Committee, you may  File a criminal case against the accused under Section 354 A of the Indian Penal Code which deals with sexual harassment, or- File a suit for damages in a trial court    Conclusion Even though the POSH Act aims to ensure the safety of women employees at the workplace, real change can happen only when the provisions of the Act are implemented properly and every employer fulfils the duties imposed on him by the Act. Thus, it is only after employees are made aware of their rights against sexual harassment and redressal mechanisms regarding it, among other significant factors, that there can be truly effective implementation of the Act.               T[1]he Sexual Harassment of Women in the Workplace (Prevention, Prohibition, and Redress) Act, 2013, No. 14, Acts of Parliament, 2013 (India).  [2]Section 2(a) [3]Section 2(n) [4]Section 3  [5]Section 19 [6]Ibid.  [7]Section 20 [8] Section 26 [9] Section 9 [10]Registering sexual harassment complaint, METISINDIA, https://posh.metisindia.com/template-for-registering-sexual-harassment-complaint/. [11]Section 18 [12]Section 10 [13]Section 11  

  • Sumasri Sumasri
What is a Pitch? What are the different types of Pitches?
Aug 25, 2023
What is a Pitch? What are the different types of Pitches?

 What is a Pitch? Imagine you have something really exciting to tell your friends, like a new game or a cool toy. A pitch is like that but for grown-ups! It is a way to talk about something special in a short and interesting way. When someone gives a pitch, they want to grab your attention and make you curious about what they are talking about. They might show you how awesome their idea, product, or thing is, and they hope you'll think It is amazing too! A sales pitch is like a salesperson's special way of talking to people to make them interested in something. It is like when you tell a friend about your favourite game and why It is awesome. But in this case, the salesperson is trying to convince the people to buy something or believe in it. This "something" could be information about their product, a service they are offering, or even a chance to meet again. The important thing is that the pitch should be short, clear, and really interesting. It is like a little story that catches your attention and makes you want to know more! Types of Pitches 1. The One-Word Pitch Have you ever heard a word that makes you super curious? Imagine someone says "Magical!" and you really want to know why It is so magical. This type of pitch is like a tiny mystery. With just one exciting word, they catch your attention and make you want to know more. Example: Airbnb’s "Belong": conveys the idea of finding a sense of belonging and connection while travelling. Another example is Google's "Search" which is a simple one-word pitch that speaks to their core function. I   2.  The Question Pitch Imagine someone asking you a really interesting question that makes you think a lot. Like, "Have you ever wished your toys could talk?" This type of pitch does that! When someone asks a question like that, you really want to know the answer. It is like they are inviting you to learn more about what they are talking about. For example, What makes your coffee special?" Nescafé's campaign prompts coffee lovers to think about what sets their coffee experience apart.   3. The Rhyming Pitch You know how words can sound like they are dancing together when they rhyme? Well, in this type of pitch, words sound similar and It is so much fun to listen to! Imagine someone says, "Get a pet, you won't regret it!" It is like a little song that makes you remember what they are saying. For example "Utterly Butterly Delicious." Amul's famous tagline uses rhyming to emphasize the deliciousness of their butter and dairy products.   4. The Subject Line Pitch Have you ever seen an email or a message with a really cool line that makes you want to open it? That is the Subject Line Pitch. This type of pitch is like the title of a story. It is a sentence that makes you really curious about what's inside. For example, if you see a subject line that says "Big Adventure Awaits!", you'll want to open it to find out what adventure they are talking about.   5. The Twitter Pitch Have you heard about tweets? They are like super short messages that people share on the computer. This type of pitch is a bit like that! It is a really, really short way to tell someone about something exciting. Imagine you have only a few sentences to explain your idea, and you want to make it sound amazing. It is a quick teaser that makes people want to know more.   6. The Pixar Pitch Have you watched movies with characters who go on amazing adventures? Movies like those are made by a company called Pixar. This type of pitch is like telling a tiny version of a movie story. There is a hero who has a problem to solve, they face challenges along the way, and in the end, they find a happy solution. It is like a mini adventure that gets you excited about what's being talked about. For example, imagine someone telling a story about a brave puppy who goes on a quest to find a magical bone. It is short but super exciting, just like "Toy Story", "Up" and "Finding Nemo." Pixar is a master at creating not just stunning visuals but stories that resonate with children and adults alike.   7. The Elevator Pitch When you step into an elevator with someone important, like a boss or a big company owner, you only have the time it takes for the elevator to go up a few floors to tell them about your amazing idea. That's an elevator pitch! It is super short, like a quick introduction, to make them interested in what you are saying. You share the most important points in just a few sentences, enough to make them curious and want to hear more. It is like making a mini-pitch in a short elevator ride! Read more about it here.   In the world of communication, pitches are the superpower that help ideas take flight. Just like you share your favourite things with your friends, grown-ups use different types of pitches to share their favourite ideas, products, and stories with others. Whether it is a magical one-word pitch, a thought-provoking question pitch, a catchy rhyming pitch, or a subject line that sparks curiosity, each type has its own special way of grabbing attention. From the lightning-fast Twitter pitch to the imaginative Pixar pitch, every type has its unique charm.    Where can you use these pitches? Sales Presentations: When you're trying to sell a product or service, using different types of pitches can help you capture the interest of potential customers or clients. Networking Events: Elevator pitches are perfect for networking situations where you have a brief opportunity to introduce yourself and your work to others. Product Launches: Introducing a new product or service to the market can benefit from catchy and intriguing pitches that generate excitement. Business Meetings: Using different types of pitches can help you convey complex ideas, solutions, or strategies to your colleagues or superiors in a concise and engaging manner. Client Meetings: Customising your pitch to your client's needs and preferences can demonstrate that you understand their requirements and can offer valuable solutions. Job Interviews: An elevator pitch can be a great way to succinctly showcase your skills, experiences, and accomplishments to potential employers. Email Marketing: Subject line pitches can increase the open rate of your emails by sparking curiosity and interest in the recipient. Social Media Posts: Twitter pitches are perfect for sharing quick and compelling snippets of information on social media platforms. Conference Presentations: Engaging and captivating pitches can make your conference presentations more memorable and impactful. Entrepreneurial Pitches: If you're seeking investors or partners for your business idea, a well-crafted pitch can make your venture more appealing. What should you do after you have pitched your product/services?  Address Questions: After your pitch, your audience might have questions or concerns. Listen carefully and answer their questions to the best of your ability. This shows that you are attentive and knowledgeable about what you are offering. Address Concerns: If someone raises concerns or objections during or after the pitch, address them calmly and professionally. Offer solutions or explanations that demonstrate how your product or service can overcome those concerns. Engage in Conversation: Encourage a conversation with your audience. Ask them what they think about your pitch, if they have any suggestions, or if there is something specific they are looking for. This helps build rapport and shows that you value their input. Provide Additional Information: If your pitch generates interest, be prepared to provide more detailed information about your product or service. This could include technical specifications, pricing details, case studies, or success stories. Collect Feedback: Ask for feedback from those who heard your pitch. This can help you improve your pitch for future presentations and also give you insights into what resonated with your audience. Thank Your Audience: Regardless of the outcome, thank your audience for their time and attention. This shows professionalism and courtesy. Follow Up: If there is interest or a potential lead, don't forget to follow up. This could involve setting up a meeting, sending more information, or discussing next steps. Stay Available: Make yourself available for further discussions. Sometimes, people need time to think before making a decision. Be reachable if they have more questions later.   Pitches are like keys that can open or close important doors. They have the power to make your product, service, or even you, the center of attention in your field. If you become really good at making these pitches, you can achieve a lot in your work or business life. But remember, getting really good takes practice. Create your pitch, make it better each time, and keep improving. Just like how you get better at a game by playing it more, your pitch can become amazing with practice. 

  • Sumasri Sumasri
Toxic Workplace Culture In India
Apr 06, 2023
Toxic Workplace Culture In India

“But you will have to be available on WhatsApp 24x7!” In India, despite the growing grandeur of workplaces, the mindset of many managers remains stagnant. Unfortunately, outdated attitudes towards employee appearance and a lack of trust in their team members are still prevalent. Some managers even resort to unreasonable demands and harassment tactics, such as imposing pay cuts for simple personal choices like colouring hair or keeping a beard. Sometimes, peons may even resort to stalking employees, while managers may enforce strict attendance policies that restrict flexibility and autonomy. This unfortunate reality makes it all the more important for Indian workplaces to prioritise creating a positive and respectful work environment for all employees. India's work culture has a toxic tendency to glorify long work hours and hard work, leading to widespread burnout and exhaustion. The pressure to constantly hustle and grind is often justified under the guise of motivational phrases like "no excuses" or "the grind never stops," but in reality, it perpetuates extreme workaholism. This toxic culture is particularly pronounced in India, where a huge population means that individuals feel dispensable and replaceable. As a result, the pressure to work constantly and be always available has reached alarming levels, leading to a dangerous cycle of exhaustion and burnout. The prevalence of toxic work cultures in India is leading to a range of disturbing issues in the workplace. From being made to skip weekends four times in a row and work 24x7 for 30 days straight to facing office favouritism, dejection, workplace remarks, and even sexual harassment, employees are being subjected to a range of disturbing behaviours. This is causing even the most talented professionals to quit their dream jobs, as the toll of working in a toxic environment becomes too great to bear.   What does a toxic workplace look like?  While many factors can contribute to a toxic workplace culture, weak leadership is perhaps the most pervasive. Ineffective leaders who are in the wrong positions or lack a clear and persistent business strategy can create a ripple effect throughout the organisation, leading to a variety of problems. These leaders are supposed to be the stewards of the company's image and brand, but their incompetence often has the opposite effect. From low morale and lack of direction to a toxic work environment and high turnover rates, the impact of weak leadership can be felt throughout the organisation.  Toxic work environments are characterized by negative behaviours such as reprimanding employees in public, lack of clarity about organizational objectives, fear of expressing opinions, and derogatory feedback. There is an increasing level of micromanagement, passive aggression, and hostility within teams.  Watch out for these warning signs in a toxic workplace: Cliques and culture of gossip - People are being excluded. Employees spread rumours behind others’ backs.  Poor communication - Employee input seems to go nowhere or there’s a lack of transparency around crucial processes or events. Mistrust of leadership or between coworkers - People don’t trust others to follow through or treat them with respect. Lack of empathy from leadership - Leaders put deadlines or personal reputation before their employees’ well-being. Frequent employee turnover - You’re seeing high levels of burnout or a high number of people who quit after just a few months at your company. Subtle workplace bullying - Conduct that’s threatening, humiliating, or intimidating including verbal or emotional abuse. Poor work/life balance - People are constantly working overtime or are expected to answer work calls and emails at all hours. Unequal enforcement of policies - Exceptions to discipline or other policies are made for high performers or “favourites.”   Why employers cannot afford to ignore employee burnout Creating a supportive and positive work environment should be a crucial focus for any organization today. Apart from being the right thing to do, it also makes good business sense. Neglecting employee well-being and leaving burnout unaddressed can lead to the loss of valuable talent and have a detrimental impact on employee morale. Burnout is a gradual process that takes time to develop. Employees who experience high levels of stress at work are more likely to leave their jobs. Leaders should take action early on when employees begin to show signs of disengagement to prevent burnout from escalating and affecting the team or organization negatively.   What can employers do to prevent a toxic work culture? “People leave managers, not companies.”  To prevent a toxic workplace culture, start by evaluating your managers to ensure they are in the right position to succeed. Assess if they have the necessary skills to lead a team and if they can relate to and empathize with their staff. Additionally, evaluate if they have a positive attitude to overcome challenges. If the answer to most of these questions is negative, it may be time to consider making a change. Employee engagement surveys are an effective way for organizations to stay connected to their workforce and address any challenges they may be facing. These surveys can provide valuable feedback on the performance of management teams and help identify areas where improvement is needed. Encouraging employees to provide honest and open feedback can help highlight executives who may be struggling to lead effectively, allowing for necessary changes to be made. Overall, conducting regular employee engagement surveys can help organizations foster a culture of transparency and improve overall employee satisfaction. To foster a positive and productive workplace culture, it is important to avoid command-and-control leadership styles that can harm employee engagement and productivity. Instead, leaders should focus on clear communication and setting realistic expectations, especially in the midst of uncertainty. The pandemic has demonstrated that effective leadership can drive strong team performance even during challenging times. It is crucial for leaders to promote positivity and eliminate negativity within the workplace culture, starting with their own leadership approach. Positive leaders have the ability to inspire their team with optimism and hope and recognize individual and group achievements. They focus on opportunities for future improvement rather than complaining or blaming. During challenging times, leaders who show empathy, humility, and integrity can build inclusive cultures that encourage purpose, innovation, and mutual support.   How can a toxic workplace be fixed?  Fixing a toxic workplace culture can be a complex and long-term process that requires commitment and effort from both leaders and employees. Here are a few steps that can help: Acknowledge the problem: Leaders must acknowledge and take responsibility for the existence of toxic workplace culture. Conduct a thorough evaluation: Identify the root causes of the problem through surveys, focus groups, and one-on-one conversations with employees. Develop a clear action plan: Based on the evaluation, develop a clear action plan to address the issues and create a positive work environment. Communicate with employees: Communicate the action plan to employees, and provide regular updates on progress. Train leaders and employees: Provide training to leaders and employees on how to recognize and address toxic behaviours, and how to promote a positive work environment. Hold people accountable: Ensure that all employees, including leaders, are held accountable for their actions and behaviours. Celebrate progress: Recognize and celebrate progress towards a positive work environment, and continue to make improvements over time.    

  • Sumasri Sumasri
What is UPI? What Should You Do When You Send Money To The Wrong UPI?
Jan 05, 2023
What is UPI? What Should You Do When You Send Money To The Wrong UPI?

Unified Payments Interface (UPI) has transformed the Indian digital payment system. It has been termed a revolutionary product in the payment ecosystem. Launched in 2016, it has emerged as one of the most popular tools in the country for carrying out digital transactions. UPI is an instant payment system developed by the National Payments Corporation of India (NPCI). It powers multiple bank accounts into a single mobile application, merging several banking features, seamless fund routing, and merchant payments into one hood. UPI has gone a long way in making digital payments a habit, and in firmly placing India on the track toward a cashless economy. In the month of August 2022, 346 banks were live on the UPI interface, with 6.58 billion financial transactions being carried out for a total value of nearly Rs. 10.73 lakh crores. People can transfer money directly to bank accounts at any time using their smartphones. While the UPI system is safe and secure, the digital gateway often prompts errors like transactions getting stuck after the money is debited or making people vulnerable to UPI fraud. National Payments Corporation of India (NPCI) allows money transfers between bank accounts using mobile numbers or QR codes. Users can process UPI payments through the BHIM app or other UPI service providers like GPay, PhonePe, and more. However, despite all the security features and instructions, users often ignore double-checking for the receiver's phone number or QR code and mistakenly send money to someone else's bank account.   Here are several methods through which you can raise your dispute for the unintentional transaction through UPI:   Contact customer care support - As per Reserve Bank of India (RBI) guidelines, a user should first report the issue of an unintentional transaction with the payment service provider. One can raise the issue with the customer service department of the GPay, PhonePe, Paytm, or UPI app through which you transferred the money. You can seek help from the customer service of applications such as Paytm, Google Pay, and PhonePe, and request a refund. You can report your problem and request a refund.    File a complaint in the National Payments Corporation of India (NPCI) portal Go to NPCI's official website npci.org.in  Click on the 'What we do' option and then tap on the UPI option underneath  Open select Dispute Redressal Mechanism Under the complaint section, fill in all your ‘transaction details’ which include UPI transaction ID, virtual payment address, the amount transferred, date of transaction, email ID, and mobile number. Select 'Incorrectly transferred to another account as the reason for the complaint. Submit your complaint.   Contact the payment service provider If the complaint is still unresolved you can escalate your complaint with the payment service provider (PSP) bank followed by the bank where the end-user customer maintains its account.    Banking ombudsman If even after following all the above processes the complaint remains unresolved, then after 30 days you (the end-user customer) can approach the Banking Ombudsman and/or the Ombudsman for Digital Complaints. According to the RBI, one can file a complaint with the Ombudsman by writing on plain paper and sending it to the concerned office of the Ombudsman by post/fax/hand delivery. A complaint form along with the scheme is also available on RBI’s website, though it is not mandatory to use that format.   As per RBI guidelines, the ombudsman for digital transactions is a senior official appointed by it to redress customer complaints against System Participants as defined in the Scheme for deficiency in certain services covered under the grounds of complaint specified under Clause 8 of the Scheme.   Under this, complainants can file their queries after the payment system or PSP banks fail to resolve the issue related to payment transactions through UPI, Bharat QR code, and others. They can site grounds such as failure to credit funds to the beneficiaries account or failure to return the amount within a reasonable time. The Payment Vision 2025 of RBI observes providing every user with safe, secure, fast, convenient, accessible, and affordable e-payment options under its core theme of 4Es- E-payments for Everyone, Everywhere, Every time. India's Digital Payment Revolution is a case study for the world as it strides forward toward economic development and financial stability. With specific initiatives and goals laid down, the RBI has built a dynamic ecosystem, based on technology and innovation, and its emphasis on customer-centricity.

  • Sumasri Sumasri
All you need to know about the Gig Economy 
Dec 02, 2022
All you need to know about the Gig Economy 

What is the “Gig Economy”? A gig economy is a free market system in which temporary positions are common and organisations hire independent workers for short-term commitments. Gig apps and digital technology are often used to connect customers and gig workers. The term "gig" is a slang word for a job that lasts a specified period. Traditionally, the term was used by musicians to define performance engagement. Why is the Gig Economy getting increasingly popular? Many working professionals leave behind the security of their 9-to-5 work for the flexibility offered by the gig economy. It is seen that the number of people taking up gig work has gone up in the past decade. Gig jobs might not be a new concept, but they have become more popular among the younger generation over the years.   India and the Gig Economy According to the India Staffing Federation study (2019), India is the world's fifth-largest Flexi-staffing market, trailing only the United States, China, Brazil, and Japan. According to Boston Consulting Group research, nearly 15 million employees in India are working as gig workers across industries. The figure is expected to climb by more than 24 million in the short term and by 90 million in the long run.   Which companies use the Gig Economy? Uber and Lyft After a disappointing 2020 in which customers spent more time at home, Uber and Lyft are both positioned for further growth in US carpooling revenues. Uber will recover more rapidly since it is starting from a better foundation and is supported by its restaurant delivery business. Lyft will have to work harder to attract new customers and maintain existing ones because its reach is limited to transportation. Companies investing in gig work platforms and procedures demonstrate how important talent is for allowing their next level of growth, particularly in light of global uncertainty. According to the research, 46% of firms polled want to raise the share of gig employees from current levels. “Businesses that prioritise gig workers in their business strategies will thrive in 2023 and beyond," said Sashi Kumar, head of sales at Indeed India. DoorDash DoorDash was once again the most downloaded food and beverage app in the United States in 2021. Although its downloads were down, its US restaurant sales increased by 43.5% last year. DoorDash not only focuses on big cities but also on suburbs and smaller urban areas.   Pros 1. Self-sufficiency In the gig economy, independent contractors are not obligated to work in workplaces; instead, they operate in their own locations. It varies from someone working from home writing articles to someone driving for Uber from their car. 2. Adaptability Workers in the gig economy are free to work whatever hours they want. In most circumstances, a job will be assigned to a worker with a deadline, but when they work on it is entirely up to their discretion. 3. Earnings As previously said, the gig economy is becoming an increasingly appealing industry owing to the sheer flexibility that allows individuals to make additional revenue.   Cons While the gig economy has several benefits, it also has certain drawbacks that make the process tough. 1. Employee Commitment Individuals who work as freelancers may not be as involved in their organisation as those who are recruited on a full-time basis. Furthermore, gig economy businesses are not recognised for incentivizing their employees. Such an arrangement can cause challenges with loyalty, lessen the possibility of future work, and reduce the overall incentive to work. 2. Ethical Concerns In certain circumstances, firms that participate in the gig economy are chastised for their ethical behaviour. Their work is temporary, without benefits, and does not provide a competitive rate.   The following are the drawbacks experienced by employees in the Gig Economy: 1. Absence of Benefits Organisations in the gig economy do not offer perks to their employees. Independent contractors are not regarded as "employees" of the company. 2. Individual Expenses In certain circumstances, gig economy firms are not obligated to reimburse personal expenditures such as petrol used when driving for DoorDash. 3. Isolation Being an independent contractor is a very self-sufficient job. For some, the arrangement is a huge motivator, but for others, it can generate a sense of isolation, which can have a bad impact on output and mental health.   Top in-demand tech skills for the gig economy in 2022 Whether it has more advantages or disadvantages is something yet to be fully explored. But the gig economy is here to stay. Thus, it becomes important to prepare the future workforce for this growing economy.  The first and foremost requirement is to teach students the basic skills to work independently. Many of such skills can be: how to create a business entity entirely, how to manage a small pack office, how to negotiate prices and consulting contracts and how to develop and execute a marketing and branding strategy. These basic skills needed to be reframed to equip students to work efficiently in a gig economy. As the gig economy offers a variety of work domains, the technical skills required for working independently cannot be specified.    Some of the skills are: AI & Machine Learning Data Analytics & Data Science Business Analytics Software Development(Programming) Project Management    

  • Sumasri Sumasri
Digital Tax
Nov 24, 2022
Digital Tax

Did you know that amidst the Covid-19 pandemic that resulted in several businesses moving from in-person meetings to digital interactions, the Government of India has introduced Digital Tax via Finance Act, 2020? Amidst all the gloom and doom of the Pandemic, the introduction of Digital Tax in India is being hailed by many as a welcoming move.   Direct and Indirect Tax Tax in India can be segregated into; Direct and Indirect tax. Direct tax refers to the type of tax where the burden of tax can’t be transferred to another person or entity. It is the type of tax where the individual or an entity on which such tax is levied, will alone be liable to make payment of the same to the appropriate authority. Direct tax is usually levied on a person’s or an organisation’s income or profits. Income Tax is one of the best examples of Direct tax; it is the tax levied on the income of an individual or organisation, earned during a particular financial year. The amount payable under Direct tax may vary from one person to another on the basis of his or her income or profits. Indirect tax on the other hand is one, where the burden of the tax is transferable. Indirect tax is levied upon goods and services and is usually payable by the end consumers. The Goods and Service Tax is a classic example of indirect tax. The amount of tax levied under Indirect tax is constant with respect to the products or services on which they’re levied.   Digital Tax In keeping with the rapid digitisation of the world, most developed countries in the world are increasingly bringing into effect a form of tax, most commonly known as ‘Digital Tax’. Digital Tax refers to the tax levied on digital goods or services or digital business activities. Digital goods refer to products or services that rely upon the internet to function and have minimal human involvement. It is pertinent to note that there’s no universal treaty governing digital tax, though the Organisation for Economic Co-operation and Development (OECD) is on the verge of introducing same. With the increasing emphasis on internet-related services provided on digital platforms, many top developing countries with a view to increasing tax revenue from cross-border digital services, have introduced Digital Tax.   The Evolution of Digital Tax Top global digital companies often attract a large part of their consumers from foreign countries. For instance, World’s top digital companies like Google, Facebook, Amazon etc., have their establishments in America, yet derive a huge part of their revenues from consumers based in foreign countries without making considerable tax payments domestically in the respective countries, by virtue of operating on a digital medium. Most digital companies base themselves in jurisdictions where the tax levied on them is considerably low, with a view to minimising their tax liability. Unlike regular companies, digital companies weren’t liable to pay any import duties when they entered and served in a foreign country as it would have been impractical to levy tax on data or digital-related services. And this enabled digital companies to escape making tax payments in the countries where they provided services. Further, the companies could show all their profits at their headquarters, which can be situated in the jurisdiction of a state that levied low-tax charges. Therefore an important reason identified by various countries that led to the advent of digital tax is that there is an irregularity between where the profits are taxed and where the actual value is created. It had been proved that to a certain extent the revenue generated through digital companies is in foreign countries by virtue of their users, where they don’t even have an established company in such countries. Most such companies generated their revenue from their interactions and engagement with the user interface across the top ten countries in the world. And digitalization had not only enabled companies to seek new competitive advantages because of the digital medium but also has provided them ample opportunities to avoid taxation. For instance, digital companies like Facebook, Instagram, eBay etc, provide e-commerce services by various means and yet escape their tax liability for the same by making their tax payments at their headquarter jurisdiction.  Thus, the need to levy tax where the value is created by the digital companies has come into the picture and as a result, Digital Taxation has been introduced. The Singapore Finance Minister, Heng Swee Keat, during his speech about Digital Tax in 2018, said: “Today, services such as consultancy and marketing purchased from overseas suppliers are not subject to GST. Local consumers also do not pay GST when they download apps and music from overseas. This change (introduction of Digital Tax), will ensure that imported and local services are accorded the same treatment.”   Countries that have enforced Digital Tax The digital tax has been enforced by various countries in accordance with their statutory provisions. Some of them are as follows: United Kingdom- In the UK any business providing a digital service in the form of search engines or e-commerce, need to register itself to pay digital tax in the form of DST (Digital Service Tax), which is levied at a rate of 2% on the revenue derived from the users based in the UK. The said form of tax came into force in the UK on 1st April 2020.   France: In France, DST was introduced in the year 2019. DST here, not only affects digital companies but also businesses that possess a digital model. DST is imposed at a rate of 3% on the gross revenue which is derived from digital operations where the users based in France play a vital role in the creation of value.   Australia: Australia introduced the taxation on digital goods by including the same in their Goods and Service Tax. Businesses engaged in the cross-border supply of digital goods need to pay 10% Goods and Service Tax in Australia. These measures were introduced in Australia in 2017.   Russia: Russia has introduced measures to tax digital goods by levying the same through VAT (Value Added Tax). Foreign companies that sell their digital goods or services to customers who are residents of Russia, will need to charge a VAT of 20% and pay the same to the Russian Tax Department.   Digital Tax in India India has an interesting approach towards taxation on Digital Goods and Services. India introduced an equalisation levy in the year 2016, where it levied tax at the rate of 6% on non-resident digital companies that provided online advertisement services in the Indian domain. (Section 165 of Income Tax Act, 1961) As a result of this during the fiscal year 2017-2018, the revenue from the equalization levy was Rs. 550 crores. Initially, GST (Goods and Service Tax) was applicable to all goods and services being sold to an Indian consumer or business by either an Indian entity or a foreign entity. Under this mode of taxation where the supplier was a non-resident entity, the service recipient was liable to pay GST under Reverse Charge Mechanism. It was the responsibility of the service recipient to pay GST to the government and not the liability of the service supplier to pay GST to the government. But with the implementation of the latest Finance Act of 2020, the scope of equalisation levy has been widened and digital tax at a rate of 2% shall now be levied on any e-commerce operator who receives any consideration for e-commerce supply or service, from an Indian consumer or recipient. It is to be noted that the above-mentioned digital tax is levied only on non-residential e-commerce companies, where the per-annum revenue/consideration received by the said company is not lesser than Rs. 2 crore. (Section 165A of Income Tax Act, 1961). The burden to pay the said tax shall be on the non-residential e-commerce company that provides services on a digital platform to customers based in India. Previously when the same was regulated under the scope of GST, the burden of paying the Tax was on the service recipient.   Digital tax and its repercussions It is an interesting fact that most of the digital companies that have been subjected to Digital Tax are American based. And levying of tax on such digital giants has attracted retaliation from the US government. This was the case when the government of France first introduced Digital Tax and implemented the same on digital companies like Google, Facebook, Amazon etc. The US government went so far as to threaten France with retaliatory tariffs against French goods. Similarly, now India has implemented digital taxation on e-commerce activities and the US government has asked India to reconsider its e-commerce policy.. Therefore the need for a universal model monitoring and regulating cross-border Digital taxation exists.  Hopefully, the OECD will soon come up with the same to ease the repercussions of State-implemented laws relating to digital tax. With the ever-increasing ease of doing business through an online platform, one can surely admit that digital means might become the sole platform for conducting business in the coming days. Various countries have rightly identified the benefits of the same and have begun implementing taxation on such digital goods and services which are traded through the digital medium, to maximise their revenues effectively.   - K SUMANTH GOWDA  

  • Sumasri Sumasri
Applications Invited for Women Techmakers Ambassadors
Aug 12, 2022
Applications Invited for Women Techmakers Ambassadors

About the Organization We're building a world where all women can thrive in tech. Google’s Women Techmakers program provides visibility, community, and resources for women in technology.     About the Event Women Techmakers Ambassadors are leaders around the world who are passionate about empowering their communities through organizing events, public speaking, creating content, and mentoring. With access to a global community and exclusive resources, Ambassadors are helping build a world where all women can thrive in tech.The Women Techmakers Ambassador program supports women in technology who are looking to create impact and give back to their communities. As an Ambassador, you’ll engage with your community by participating in one or more leadership activities on a quarterly basis. Ambassadors receive support from Google and the larger Ambassador community. Organize an event: Host a meet-up, power panel, or an International Women’s Day event to educate, connect and inspire your tech community Deliver a talk: Share your expertise on any topic. Previous ambassadors have shared their knowledge on Google technologies, DEI efforts, well-being, and more. Create a resource: Film a video, create custom code snippets, or write a blog post, and share your knowledge with the community Mentor others: Mentor others and help empower the next generation of technologists     Eligibility Ambassador applicants must be 18 years old or older Active leaders in your tech community with at least 1 year of experience organizing events, speaking at events, creating resources like blogs or videos and/or mentoring others Interested in further skill development, with a genuine interest in Google technologies Willing to actively participate in the program and commit time to executing any of the community activities above throughout the year (~10 hours/quarter minimum commitment)     Ambassador responsibilities  Perform any of the following activities in your tech community at least once every 3 months: organize events, speak at an event, create resources, mentor others  Participate in program benefits including networking events, community building, and development sessions  Adhere to program guidelines  Commit to our mission to build a world where all women can thrive in tech      How to apply Check that you meet the Ambassador qualifications above Review our Terms & Conditions  Apply on the WTM Advocu site before October 31, 2022  All applicants will be notified about their application after November 15, 2022     For more information click here

  • Pooja Pooja
Altair Start up Challenge 2022
Aug 12, 2022
Altair Start up Challenge 2022

About the Organization Altair (Nasdaq: ALTR) is a global technology company, which provides software and cloud solutions in the areas of simulation, high-performance computing (HPC), and artificial intelligence (AI). Altair enables organizations in nearly every industry to compete more effectively in a connected world while creating a more sustainable future. Our vision is to help enterprises make decisions leveraging the convergence of simulation, HPC, and A.I.     About the Challenge Altair Start-up Challenge (ASC), in collaboration with Start-up India / Invest India and other partners, aims to inculcate Simulation driven design culture at the early stage of their product life cycle to enable them to explore revolutionary designs and rapidly innovate, evaluate more design variables at lower cost, risk and time to market. Altair's state-of-the-art technology solutions will help identify the pain points, enablers, and challenges through Simulation and AI / Data-driven process. Launched in 2019 in partnership with start-up India, other industry bodies ,industry experts and academia, we have mentored 50+ start-ups successfully over 3 editions. In line with Defence ministry, GoI aim to create an ecosystem to foster innovation and technology development in Defence and Aerospace by engaging Industries including MSMEs, start-ups, individual innovators, R&D institutes & academia, Altair would be dedicating 2022 edition to A&D start-ups. The theme of this year is “Next Generation Aero and Defence Systems development including unmanned mobility platform.”     Eligibility Start-ups, as defined and recognized by the Department of Industrial Policy Promotion (DIPP), Ministry of Commerce and Industry, Government of India as well as those who are registered on the start-up India platform. Any Indian company incorporated under the Companies Act 1956/2013, primarily a Micro, Small, and Medium Enterprises (MSME) as defined in the MSME Act, 2006. It is mandatory that these challenges are taken up using Altair Technologies.   Altair (Nasdaq: ALTR) is a global technology company, which provides software and cloud solutions in the areas of simulation, high-performance computing (HPC), and artificial intelligence (AI). Altair enables organizations in nearly every industry to compete more effectively in a connected world while creating a more sustainable future. Our vision is to help enterprises make decisions leveraging the convergence of simulation, HPC, and A.I.     Eligibility Start-ups, as defined and recognized by the Department of Industrial Policy Promotion (DIPP), Ministry of Commerce and Industry, Government of India as well as those who are registered on the start-up India platform. Any Indian company incorporated under the Companies Act 1956/2013, primarily a Micro, Small, and Medium Enterprises (MSME) as defined in the MSME Act, 2006. It is mandatory that these challenges are taken up using Altair Technologies.   Incentives Fiscal Incentives Cash prize Platinum -  ? 2,50,000 Gold - ? 1,75,000 Silver - ? 1,25,000 Bronze - ? 1,00,000   Non-Fiscal Incentives Altair Technology Mentorship Connect with Altair Ecosystem 3D printing @ subsidized rates in association with a Partner         Important Dates Application Start Date  -  5th Aug 2022 Application End date  -  28th Aug 2022 Application Result Date  -  1st Mar 2023     Contact Email  -  [email protected]     For more information click here

  • Pooja Pooja
Applications Invited for Kerala Innovation Drive 2022
Aug 08, 2022
Applications Invited for Kerala Innovation Drive 2022

About KSUM The Kerala Startup Mission (KSUM) is the nodal agency of the government of Kerala for promoting entrepreneurship in the state. It is also the implementing body for the Kerala Technology Startup Policy that supports the state’s startup ecosystem through the various schemes and support programs. KSUM was founded in 2006, with the goal to promote technology-based entrepreneurship activities and to create the infrastructure and ecosystem required to support high-end technology-based startup businesses. KSUM acts as a springboard for budding entrepreneurs who wish to launch themselves into the world of technology-based careers and has helped develop several innovative products and solutions. Over the past decade KSUM has been able to build a vibrant startup ecosystem allowing technology entrepreneurs to pursue their goals and dreams by providing them complete support in the startup life cycle. Today KSUM along with sector-specific partner organisations, boast of 2900 + registered startups, 10 Lakh + sq. feet of incubation space, 40+ incubators and 300+ innovation centres across the state of Kerala. The interventions made by KSUM in Kerala have brought about a cultural change among the youth of Kerala, as well as in how the government goes about its work. Young minds who come up with innovative solutions now have the support of various incubators and government schemes as highlighted earlier, which not only help bring in funding but also provide mentorship and expansion opportunities at different stages. This approach of the government enables startups to entrepreneurs to get ample opportunities to collaborate with the support infrastructure to develop impactful technology solutions.     About the Grant Govt. of Kerala has introduced the Innovation Grant scheme to provide financial assistance to startups, entrepreneurs and students to help them convert their innovative ideas into full fledged ventures. This scheme is implemented through Kerala Startup Mission (KSUM), which is the nodal agency of Govt. of Kerala for startup related activities and schemes. This year KSUM is calling the application for: Idea Grant - upto 3 Lakhs Productisation Grant - upto 7 Lakhs Productisation Grant for Women/ Transgender - upto 12 Lakhs Market Acceleration Grant - upto 10 Lakhs Scale Up Grant - upto 15 Lakhs     Eligibility An innovator based in and out of Kerala, (for Idea grant Only). Company incorporation (PVT/LLP/OPC) and KSUM unique ID is mandatory for the fund disbursement process. A startup legally registered with KSUM unique ID Certification in Kerala (For Idea/Productization/Scaleup Grant). Women/Transgender having 51% Share can apply for Productization Grant for Women/Transgender       Selection Process The applications received will first be scrutinized by KSUM Then the applications will be shortlisted by a panel of experts (If the number of applications is large) The completeness of the online application form is mandatory for shortlisting and further selection Shortlisted startup will be called for the presentation in front of the Expert Committee, as per the Covid protocol The Final selection will be based on the recommendation from the Expert Committee and approvals from the authorities       Contact Arun G Assistant Manager [email protected] 0471 2700270 0 80471 80470 Ext. No: 311     For Applying click here   For further details click here

  • Pooja Pooja
Manufacturing Innovation Challenge edition 5
Aug 01, 2022
Manufacturing Innovation Challenge edition 5

About the Organization The Centre of Excellence for IoT & AI was announced by the Prime Minister Narendra Modi in July 2015 as a part of Digital India Initiative to jump start the IOT & AI ecosystem taking advantage of India’s IT strengths and help the country attain a leadership role in the convergent area of hardware and software. The main objective of the centre is to create innovative applications and domain capability by harnessing the innovative nature of startup community and leveraging the experience of corporate players.   About the Challenge Manufacturing Innovation Challenge is developed with an aim to solve manufacturing sector challenges through emerging smart technologies. The platform of Manufacturing Innovation Challenge (MIC) has given deep-tech start-ups the opportunity to connect with leading manufacturing firms. The MIC was launched by NASSCOM CoE to bring the best minds from industry, academia, start-ups, and government to drive a culture of co-creation & research to find solutions for complex business problems. The start-ups are invited to participate in the challenge to propose solutions to the nominated industry use cases and the best solutions get a chance to work with the respective partners. In the current market scenario, where quick implementations of innovative solutions have become the need, collaborative models are going to be the new trend in the industry. The enterprises need to adopt such ready-made platforms to speed-up their digital transformation. Launched in 2020, Manufacturing Innovation Challenge (MIC) is an initiative of NASSCOM CoE, aiming to build collective capabilities between large enterprises and entrepreneurs for solving complex manufacturing challenges. Four MIC editions have been completed that benefited 18+ manufacturing enterprise to find desired solutions for their use-cases through engaging 350+ matured startups.   Eligibility Should have an annual turnover not exceeding Rs. 25 crore Period of existence should not be exceeding 10 years from the Date of Incorporation Should have the total manpower not more than 100 employees   Important Dates Application Start Date  -  12 JUL, 2022 Application End Date  -   2 AUG, 2022 Application Result Date  - 12 SEP, 2022     Contact Yagndeep Gohil  -  [email protected] For further details click here

  • Pooja Pooja
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